"Digital Marketing" Educational Program is a territory where creativity is programmed by code, and success is measured in real time. Today, a Digital Marketer is not just an SMM specialist, but a Digital Ecosystem Architect, Data Storyteller, and Performance Lead. You are the one who holds the attention of billions on smartphones, builds sales funnels using artificial intelligence, and transforms chaotic traffic into a loyal audience. Your objects of focus will include Google and Meta algorithms, automated marketing systems, blockchain advertising, and personalized 24/7 content.
The goal of education is to turn you into a "Growth Hacker" capable of scaling businesses in the global digital space. We will teach you Search Engine Optimization (SEO), Pay-Per-Click management (PPC), marketing automation, and web analytics. This is the territory of Algorithm-Driven Strategy & Conversion Engineering, where you will master tools of predictive analytics, CRM marketing, and media planning. You will learn to "hack" attention and turn users' digital footprints into profit, becoming an architect of success in the Web 3.0 era.
Your superpower: In a world where attention is the new currency, you will possess Digital Dominance and Data-Driven Intuition — the skill to make flawless decisions based on numbers and create content that algorithms consider ideal. Your professional toolkit will include:
Performance Marketing & Targeting: setting up ultra-precise ad campaigns that find clients anywhere on the planet.
Content Engineering & Influencer Marketing: creating influence strategies through opinion leaders and viral content formats.
AI-Driven Marketing: using chatbots and generative AI to automate customer interactions.
E-commerce Strategy: designing and launching profitable online stores on global marketplaces (Amazon, Shopify).
Our graduates are Digital Directors of international IT companies, founders of ad agencies, Heads of Growth at startups, SEO strategy experts, and sales automation masters working from anywhere in the world.
The objects of activity for bachelor's graduates are digital communication channels; traffic and conversion analysis tools; social media marketing strategies (SMM); as well as technologies for personalizing the online customer experience.
Field of study: D "Business, Administration and Law"
Specialty: D5 Marketing
Educational program: Digital Marketing
Competitive proposal: Digital Marketing
Accreditation certificate: the educational program was introduced in 2025.
Faculty: Faculty of Software Engineering and Business
Graduating department: Department of Management and Business Administration (602)
Availability of part-time study mode: available
Possibility of training foreign citizens: none