The objects of professional activity of graduates of this specialty include marketing activities as a form of interaction among participants in market relations aimed at satisfying their economic and social interests.

The purpose of the program is to train specialists who possess modern economic thinking and the relevant competencies necessary for conducting effective marketing activities, solving problems, and addressing complex tasks in marketing, which may involve conducting research and/or implementing innovations under conditions characterized by uncertainty of requirements and circumstances.

Training is provided by the Department of Management and Business Administration (602).

Educational Programs Offered:

Educational Program	Degree	Mode of Study	Duration of Study
Digital Marketing	Bachelor’s degree	Full-time and Part-time	3 years and 10 months
Marketing and Branding	Master’s degree, professional education program	Full-time and Part-time	1 year and 4 months