Educational Program "Digital Marketing" is a territory where creativity is programmed with code and success is measured in real time. Today, a Digital Marketer is not just an SMM specialist, but a Digital Ecosystem Architect, Data Storyteller, and Performance Lead. You are the one who captures the attention of billions on smartphones, builds sales funnels using artificial intelligence, and converts chaotic traffic into a loyal audience. Your targets will be Google and Meta algorithms, automated marketing systems, blockchain advertising, and personalized content 24/7.
The goal of study is to turn you into a "Growth Hacker" capable of scaling business in the global digital space. We will teach you Search Engine Optimization (SEO), pay-per-click advertising management (PPC), Marketing Automation, and web analytics. This is the realm of Algorithm-Driven Strategy & Conversion Engineering, where you will master predictive analytics tools, CRM marketing, and media planning. You will learn to "hack" attention and turn users' digital footprints into profit, becoming an architect of success in the Web 3.0 era.
Your superpower: In a world where attention is the new currency, you will possess Digital Dominance and Data-Driven Intuition — the skill to make faultless decisions based on numbers and create content that algorithms will consider ideal. Your professional arsenal will include:
- Performance Marketing & Targeting: setting up ultra-precise ad campaigns that find clients anywhere on the planet.
- Content Engineering & Influencer Marketing: creating influence strategies through opinion leaders and viral content formats.
- AI-Driven Marketing: using chatbots and generative artificial intelligence to automate customer interactions.
- E-commerce Strategy: designing and launching profitable online stores on global marketplaces (Amazon, Shopify).
Our graduates are Digital Directors of international IT companies, founders of ad agencies, Heads of Growth at startups, SEO strategy experts, and sales automation masters working from anywhere in the world.
Objects of professional activity for bachelor's graduates are digital communication channels; traffic and conversion analysis tools; social media marketing strategies (SMM); as well as technologies for personalizing customer experience online.
Field of study: D "Business, Administration and Law"
Specialty: D5 Marketing
Educational Program: Digital Marketing
Competitive offer: Digital Marketing
Accreditation Certificate: educational program introduced in 2025.
Faculty: Faculty of Software Engineering and Business
Graduating Department: Department of Management and Business Administration (602)
Part-time study form available: yes
Training of foreign citizens available: no