Specialty 075 «Marketing» prepares specialists in market research, consumer needs analysis, product development, pricing, goods and services promotion, and brand management.

Main Study Areas:

Marketing Research and Analytics: collection and analysis of data on the market, competitors, consumer behavior, and advertising campaign effectiveness.

Digital Marketing: promotion in the digital environment (SEO, SMM, PPC, Email marketing, targeted and search advertising).

Branding and Advertising: brand concept creation, market positioning, development of advertising strategies and PR campaigns.

Product and Price Management: product range management, pricing strategy formulation, and sales channel development.

Key Disciplines:

Marketing Research and Analytics

Digital Marketing and SMM

Consumer Behavior

Branding and Advertising Management

Marketing Pricing and Distribution

SEO and Web Analytics

Graduate Career Roles:

Marketer / Marketing Analyst

Digital Marketer / PPC Specialist / SEO Specialist

SMM Manager / Content Marketer

Brand Manager / Product Marketing Manager

Media Buyer / Targeted Advertising Specialist

Primary Employment Sectors:

Marketing, advertising, and PR agencies, IT companies (product and service-based), retail and e-commerce, commercial and manufacturing enterprises, media outlets, consulting firms, and small to medium-sized business entities.

Training is conducted at the Department of Management and Business Administration (602)

Training is provided under the following degree programs:

Educational Program	Degree Level	Mode of Study	Duration of Study
Marketing	Bachelor based on complete general secondary education	Full-time and Part-time	3 years and 10 months