To help or to manipulate? While universities are actively introducing artificial intelligence into communication with applicants, the question arises: where is the line between useful technology and an imperceptible influence on the choice of a future student?
Associate Professor of the Department of Mathematical Modeling and Artificial Intelligence (304) of Kharkiv Academy of Sciences, Chairman of the Board of the Ukrainian Scientific and Educational IT Society Dmytro CHUMACHENKO shared his thoughts on how artificial intelligence is changing the admissions campaign in his new article for "Progressylny".
What is the article about?
- digital admissions campaign: algorithmic advertising, chatbots, personalized messages and predictive systems are gradually becoming part of universities' communication with applicants;
- new opportunities - new risks: automation helps overcome bureaucratic barriers, but generative AI in marketing can create risks of discrimination and manipulation of choices;
- corruption and control: based on the EU AI Act and UNESCO recommendations, the author emphasizes the need for transparent rules for the use of AI, labeling of synthetic content and mandatory human control.
- the main thing is a person: AI should simplify the routine and help applicants, but the decisive choice should remain with the person.
Read the full text of the article at the link