Center for Strategic Development and Public Positioning

Director of the Center for Strategic Development and Public Positioning

Shevchenko Iryna Oleksandrivna

More info

 

The Center for strategic development and public positioning of Khai is a modern communication and analytical unit that ensures strategic strengthening of the University’s brand, forms its positive image in Ukraine and the world, and supports the development of partnerships in the scientific and educational space.

Mission of the Center. Formation of a sustainable, recognizable and competitive image of Khai in the global information environment through the development of strategic communications, modernization of the brand, popularization of scientific achievements and strengthening of the international reputation of the University

Vision of the Center. The Center strives to become the leading communication hub of the university, which forms a strong, recognizable and competitive brand of Khai in the world. We see the University as innovative, open, integrated into the global scientific and educational space and one that consistently strengthens its reputation through modern communications, partnerships, digital solutions and sustainable development.

 

Values of the Center

1. Transparency and trust. We ensure open communication, honesty and accessibility of information for all stakeholders.
2. Quality orientation. In all processes, we adhere to high ESG standards, modern approaches to branding and strategic management.
3. Innovation and digitalization. We implement new technologies, work with modern communication tools and create progressive solutions.
4. Partnership and synergy. We unite university departments, business, government, the public and international partners for a common goal.
5. European integration and globality. We promote the recognition of Khai in the world, support international communication practices and standards.
6. Inclusivity and respect for the community. The entire academic community is at the center of our work: students, teachers, researchers and employees.
7. Sustainable development. We align all communication and strategic decisions with the principles of sustainability, responsibility and development of the university.

Main areas of activity

• Strategic development and branding
• Communications and PR
• Marketing and branding
• Organization of public events
• Work with partners
• Analytics and reputation monitoring

Principles of the Center's work

The Center's activities are based on the principles of:

• transparency and openness,
• orientation to quality and compliance with ESG,
• innovation and digital maturity,
• inclusivity and European integration,
• sustainable development and partnership in accordance with the UN Goals

Structure of the Center

The Center includes:

• Marketing and Branding Department;
• Strategic Cooperation and Image Programs Department.
• The Center closely cooperates with other departments - the Public Relations Center, the Laboratory for Management and Promotion of Web Resources, the Center for Quality Education, international offices and the Student Club.